You must have heard about Rolex and how it has maintained its legacy and brand prestige over the years. It is because of this presence of mind and ghostwriters that the company has now found a spot in the list of smart brands.
Thus, it is definitely not an overnight success.
The company worked hard for years and adapted to modern trends with time, for example, the hiring of ghostwriters for content scaling. It is one of the smartest moves the brand has ever made, clearly showing in their soaring success.
Though, they are not the only ones. Several names like Puma and Harley Davidson are using this new trick – content scaling.
Clever Brands Who Use Ghostwriters to Scale Content
A brand itself is nothing without its behind-the-scenes army. Hence, it is the analysts, the strategists, the digital marketing leads, the content creators, the engineers, and the ghostwriters who make the business as impressive as it appears to the customers. Here are some qualities of a successful and clever venture.
- It can adjust its plans and offerings to meet the customer preferences.
- It has a consistent brand personality.
- It knows how to utilize data analytics to understand the target audience.
- It constantly seeks new ways to stand out in the market.
- It finds ways to use fewer resources and still gain more benefits, like in content scaling.
Thus, if you want your brand to be popular and profitable, you must also try to scale your content by hiring an eBook ghost writing service.
Understanding Why You Should Do It Too
The traditional and outdated way of producing content was functional through one channel, but it didn’t last long. The scaled content approach took over in recent years, and it has no immediate plans of stepping down.
Through this multi-scale approach, the companies will be able to produce content that is not only high-quality but also correctly aimed at potential customers. Moreover, this way of producing matter lets the company have more quantity than usual without compromising quality and brand image. Apart from this, some other reasons are:
- Hiring ghostwriters enables the business to produce a greater number of content pieces. There can be blogs, articles, social media updates, PRs, and email marketing materials, but things haven’t been like this in the past. This means more scalability.
- Next, it helps the business save so much more than just resources. It saves time, it saves energy, and it saves the business from unproductivity. They simply outsource the writing tasks and become free for more important responsibilities. For example, the core competencies.
- Another benefit of outsourcing is that the company can benefit from other people’s expertise. In addition, this hired writer will naturally be more dedicated, knowledgeable, and insightful. Thus, you get a well-researched and personalized result.
- After that, as you know, they work with several other brands, and they are ghostwriters. This means that they can understand and perfectly imitate a brand’s voice. As a result, the final matter comes out more consistent and aligned with the company’s identity.
- On the same note, now you have people who work for you but work from their own spaces. You no longer have to bear the expenses of hiring, accommodating and retaining employees.
- Then there is the quality that all the rich matter; these outsourced experts produce will always be SEO – Search Engine Optimized and top-ranked. For those who don’t know, having an SEO matter means that whenever people search for specific keywords, they are more likely to find your site.
- Last but not least, ghostwriters can help bands develop thought-leadership-styled content to establish a monopoly in the industry. This way, more and more new customers can be attracted, and a stable brand reputation can be maintained.
Now, allow us to show you how your company can become smart too, by hiring a ghostwriter to scale content in a few simple steps.
4 Easy Steps That Will Make Your Brand Stand Out
To hire a business-related or novel ghostwriting service, the very first step is research. There is nothing that you can ever achieve without thorough research, both in-depth and range. You can opt for the desired writer on online platforms like Facebook groups, Upwork, Fiverr and maybe LinkedIn. You can also try using keywords and asking your connections in the industry.
Now, here is what you need to revolve your search around. Firstly, find someone with a rich background who should also have expertise in your field. Then, look for a set of skills that exactly match your requirements. Lastly, talk to them about the price payment terms and assess their communication abilities. If your shortlisted ghostwriter matches this checklist, you have your perfect hiring candidate.
However, it is possible that you find it hard to shortlist the writers because the competition is soaring high. Here is how the search filters will help you. You can sort your findings based on categories, budget, delivery time, and genre.
The Frequently Asked Questions
- Why do celebrities and authors hire them?
The authors need it for objectivity, meeting tight deadlines and to stay on track while avoiding the pitfalls. The celebs need it because they are not as skilled as authors. They need basic guidance or simply someone who can pretend to be them and write their books.
- Why is ghostwriting illegal?
Ghostwriting is far from cheating and plagiarism. It is when someone authoritative, like brands and celebrities, hires people to write on their behalf. Therefore, it is only unethical because the person hiring has zero involvement in the creation, and the work is published under their name.
- Do ghostwriters claim copyrights?
The core principle of the job title ghostwriter is that he or she will be writing like a ghost. Yes, the existence will be there in work, but there will be no recognition or any sort of subtle acknowledgement. It’s just services traded for money, like in the wholesaling of goods.
The Summary of Using Ghostwriters for a Smart Brand
More than 75% of the world has already jumped on this hiring trend of ghostwriters. Some prominent examples are autobiographies of celebrated personalities and the steady success of market-leading brands.
So, tell us, what is stopping you from stepping into the game and becoming a smart brand? If it is money, then stay assured that ghostwriters consume fewer funds than employees. If it is a hassle, then understand that searching is also very trivial and just a one-time thing.
