As lifestyles shift and the definition of hospitality broadens, hotels are evolving into dynamic, multi-use spaces that cater to more than just rest. Sanjeev Nanda, a trailblazer in the luxury hospitality sector, believes that the future lies in hybrid models that allow guests to work, relax, socialize, and engage in cultural activities, all under one roof.
Defining the Hybrid Hospitality Concept
Hybrid hospitality refers to hotels that function as more than lodging spaces. These properties incorporate co-working lounges, wellness studios, art displays, and community-focused venues to appeal to modern travellers, many of whom are remote workers, entrepreneurs, or creatives.
“This isn’t just about aesthetics,” says Nanda. “It’s about intention. You’re designing a space where people want to live and belong, not just stay overnight.”
Why the Shift Is Strategic
Today’s travellers demand more flexibility and personalization. Hybrid spaces give guests a sense of home and freedom while delivering added value. Nanda emphasizes that these models aren’t just about convenience, they generate emotional engagement and guest loyalty.
He points to his own properties, where a single room or lounge can serve multiple functions depending on the time of day or need. “Designing for adaptability isn’t just smart—it’s sustainable in every sense,” he explains.
Case Studies and Global Inspiration
Internationally, hotels like Zoku Amsterdam merge office, hotel, and community space in a single offering. In India, Social Offline blends co-working culture with nightlife, while hotels like The Fern Goregaon provide infrastructure suited to both business and leisure.
Programming is also changing. Hotels host art exhibitions, fitness sessions, and networking events, creating a buzz that brings in locals and travellers alike.
Redefining What Hotels Can Be
“Hotels must now think beyond beds and breakfast,” says Sanjeev Nanda. “They are becoming cultural ecosystems, blending hospitality with the local pulse.”
He believes that this shift toward hybrid spaces reflects a broader trend: people are seeking deeper connections, both to their environment and to one another.
