Redd.Tube overcomes two main obstacles resulting from their past content distribution configuration: DCMA claims and bandwidth expenditures. Redd.Tube grew from few thousand active users to well over 6 million per month by working with bunny.net.
Regarding Red Redd.Tube
Users of Redd.Tube, a video hosting website, may download, save, and search videos uploaded on Reddit. The Redd.Tube crew takes speed very seriously and takes great satisfaction in offering a superior user experience to those that visit their website.
Two fundamental aspects of its UX, video delivery and website performance, depend on content delivery speed. At last, the kind of the platform exposes the Redd.Tube support team to a more than average amount of DMCA-related correspondence.
The Challenges
For video transmission and storage, Redd.Tube paid shockingly expensive rates. At just a few thousand users, bandwidth expenses were reasonable; nevertheless, as the user base expanded, the expenses almost drove the business to bankruptcy. Simply said, the short and long-term development potential of video storage and distribution was limited.
One issue Redd.Tube had was their former supplier lacked a DMCA claims panel. Redd.Tube required a mechanism to handle copyright accusations as the site enables users freely store videos from Reddit. They need a vendor that could consistently help them to prevent inappropriate and copyrighted films from being kept and displayed on their website.
the fix
We worked together to preserve their outstanding delivery speed and drastically lower their storage and bandwidth expenses at scale, therefore enabling the Redd.Tube team to overcome these challenges. Redd.Tube started with migrating their 50 TB content library—which included 20,000+ videos—from their current Edge Storage platform utilising our API. We assisted their team in configuring two zones—one High Volume Tier zone for video distribution and one Standard Tier zone for video thumbnails—after they finished migration.
We then created a bespoke CDN strategy best for reasonably priced worldwide video distribution. Ten times via economies of scale, we lowered pricing relative to their former provider. At last, we accelerated their website with Smart Image Optimisation and WebP compression for thumbnails using Bunny Optimiser, therefore lowering bandwidth expenses and speeding up the site.
The outcome
Redd.Tube’s migration to bunny.net produced outcomes beyond human reach. While monthly running expenses dropped by ten times, their delivery speeds were highly charged and steady.
Bunny Optimiser greatly enhanced customer experience and happiness as well as accelerated their website. To top it off, our DMCA claim panel streamlined daily operations and created a flawless and user-friendly complete claims procedure.
